With your content and your marketing strategies ready, it will be time to develop “the blog.”
There will be a lot to learn and test!
1. WordPress: Settings and the Editor
1. Install a local host on your machine, and WordPress.
Picture a “host” as a building, and WordPress as the printing machine you install to create your magazine. A “local host”, is one that we install on our machines for free, so that we can learn to use the printing machine, test plugins and else.
Important: after having installed WordPress on your Local Host, choose a “classic theme.” Customizing a theme or developing one is another job, which we’ll do on the final stage. The Twenty Nineteen theme has a nice layout a good font size for you to work with, without customizing it.
2. Learn to use the basic tools of WordPress.
You can split the study of WordPress in two: content and tools.
In this step, focus only the following three tabs of the sidebar: first, “users”, then “settings” and finally “tools.”
3. Master the WordPress editor.
You’ll access the WordPress editor on two instances: when you create a page (tabs “Pages”), and when you create a post (tab “Posts”). These editors are slightly different.
With the tabs “Media” you’ll access your photos, videos and else. But you can add all of these through the editor.
How to learn?
- copy one post to the WordPress editor and save it as “draft”
- edit the drafts; assign categories, tags, media, etc.
- try “all” the blocks
- copy one page to the WordPress editor, and save it as “draft”. Distinguish the differences from the editor for posts (for instance: pages can have subpages, and cannot have categories and tags)
2. SEO
1. Install a SEO plugin
2. Develop your content
- Copy and paste your static content; edit each page fixing the SEO score (for instance: slug, keywords, meta description). Save the page as “pending.”
- Repeat the process with your dynamic content (and your monetized content if you are not going to use a plugin)
3. Plugins
Install and test the plugins you’ve chosen for: your monetized content, your forms and your CRM email marketing strategy.
This last step, testing plugins, will take you a lot of time. Consider it in your initial schedule. And remember, this isn’t a time to buy anything yet.
Finish everything. You’ll be able to export your blog in the final stage.
