Marketing

Social Media Marketing

We’re going to reflect on two things:

  1. how we can share our posts automatically on social media
  2. how to let our readers have a tool to share our posts

1. Sharing Posts Automatically on Social Media

“Share Posts With Jetpack Social”, allows you to connect your blog to your social media outlets, so that your posts will be publish on your social media at the same time you hit the “publish” button on your WordPress editor. 

Now, before turning on all those pretty tabs, there is a lot of work to be done and a lot to consider as well.

1.1) Configuring Social Media Outlets for Business

To connect your WordPress blog to your social media accounts, you’ll need to go configure all your social media profiles and learn to use the business tools provided by each platform.

For instance, to connect with Facebook, you need a “Facebook Page”. Ergo: you are to create a Facebook page – which is going to be empty now because you don’t have content yet; create a profile logo and a banner for that Facebook page, and etc., etc.,

Resource: WP / Post automatically to social media

Further more, sharing your posts “automatically” is a featured for which you’d need to pay for. WordPress lets you configure it, but then at the WordPress Editor you’ll find you get only 30 shares for free.

1.2) Analyze Your Readers’ Behaviour

On every platform (WordPress, Facebook, Twitter, etc) people read on different days and at different times. Furthermore, “your” readers and followers may also read on different days and hours of the day.

Hence, you may not want to use this feature. You may want to publish your posts at 8am each day (for the WordPress reader), and then manually share or schedule your social shares for another time of the day.

In any case, you’d need to analyze your readers’ behaviour. And, how could you do it when you haven’t opened your blog yet? Well, you can’t.

In fact, to analyze their behavior, you’d need a lot of traffic; at least 1,000 visits per day on your WordPress blogs, and different number of followers on social media platforms.

1.3) What to do? A Humble Advice

Begin by publishing on your WordPress blog always on the same days and at the same time. Share your posts on your social media “personal” profiles when you know your friends are connected.

Start from there.

Please note: follow the same strategy for at least a couple of months.

You’ll find many studies online, telling you for instance that the best time to publish health related content is on Wednesdays, and on Linkedin at “x” time while on Facebook at “x” time.

Yes: You’ll need to analyze the relationship among type of content, days, hour and platforms. (Sorry)

So, once again: create your own strategy and test it.

2. Sharing Buttons

Under Tools > Marketing > Sharing Buttons, you can decide:

  • whether to let your readers give a “like” to your content or not.
  • which social media icons you’ll add so that readers can share your posts.

Please note: you’ll be able to add the “sharing buttons” once your blog is public.