The Pitch

On your first step, you began researching and reflecting on what your blog is going to be about. You also took some time to consider how you would present yourself to your readers.

In this instance, you are going to give more structure to your ideas, with these objectives:

  • To define the purpose of your blog
  • To distinguish its main and related topics (categories and tags)
  • To delimitate its audience
  • To delineate, in a phrase, all the above

Your goal: To define the content of your blog.

In order to do so, there are three questions that any aspiring blogger is to answer:

  • Why do I want to be a Blogger?
  • What do I want to blog about?
  • Who do I want to write for?

Any thoughts?